Each question focuses on one critical aspect of your brand. Answer honestly — there are no right or wrong responses, only clarity about where you're strong and where you have room to grow.
Your mission and vision anchor every decision, from marketing to hiring.
Choose the option that best reflects your current reality today, not where you want to be.
A clearly defined mission and vision act as your North Star. They tell your team why you exist, what future you're building toward, and how you want to show up in the market.
If you answered Yes, your brand has a strategic anchor. If No, you may find messaging, priorities and execution constantly shifting.
